2-Hour Design Challenge
Rover is a leading pet care service platform, connecting pet owners with reliable sitters for boarding, walking, and more.
In a swift 2-hour redesign of the Rover app, I focused on simplifying the home screen, streamlining the boarding process, and enriching the "My Pet" page, this overhaul aims to elevate Rover's user-friendly appeal.
/ Goals
Make Rover easier to navigate.
/ Tools
Figma, FigJam
/ My Role
UXUI Designer
/ Timeline
2 Hours
/ Complicated Booking Process
The initial booking flow was cumbersome, requiring users to input their location, pet details, and sift through numerous options.
/ Solution
The redesign simplifies this by setting the user location by default and centralizing pet information in the "My Pet" page, significantly reducing steps and making the booking process more intuitive.
The redesign further enhances user experience by dividing the booking process into discrete steps, accompanied by a progress bar.
/ Navigation Challenges
Users may find the app's Homepage cluttered or overwhelming, with too much information presented at once, making navigation and finding specific services cumbersome.
/ Solution
/ Generic Interface Lacking Emotional Connection
The original "Your Pet" page felt impersonal.
/ Solution
What I've Learned
/ Simplification and Clarity
By breaking down the booking process into clear, manageable steps and introducing a visual progress indicator, I saw how simplification can greatly enhance user satisfaction.
This approach reduces overwhelm and provides users with a sense of control and transparency, making the app not only easier to use but also more inviting.
/ Personalization means Engagement
Incorporating personalized elements, such as greeting users by name and tailoring the user interface to their preferences, underscored the power of personalization in building a connection with the user.
This strategy not only elevates the user experience by making it feel more individualized and considerate but also fosters a deeper loyalty to the app, encouraging repeated use.
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